Online Retail II — Customer Value & Revenue
Who are the most valuable customers and what drives revenue for a UK online gift retailer? RFM segmentation, cohort retention, seasonality and revenue-leakage from 1.07M transactions.
Google Data Analytics certified. I clean data nobody wants to touch, dig out the story with SQL and Python, and ship it as dashboards people actually use — documented end-to-end so every number is defensible.
End-to-end analyses on real datasets — from raw and broken to a clear recommendation. More are on the way.
Who are the most valuable customers and what drives revenue for a UK online gift retailer? RFM segmentation, cohort retention, seasonality and revenue-leakage from 1.07M transactions.
Mapping and trend analysis of police-recorded crime across the UK: hotspots, seasonality, and category breakdowns to support resource allocation. In progress.
I'm an aspiring data analyst with the Google Data Analytics certificate, focused on turning raw, messy data into clear business decisions. I like the unglamorous part — cleaning, validating, and documenting — because that's what makes the conclusions trustworthy.
My current work pairs SQL for the heavy lifting, Python (pandas, matplotlib) for analysis and visualisation, and interactive dashboards to make findings usable. Open to junior data analyst roles.
Looking for a junior data analyst? I'd love to hear from you.